The product market expansion grid was specified by the ansoff's matrix the product market expansion grid is used for planning by a company.
growth strategies which includes ansoff product-market expansion grid market development strategy • amul is now shifting its focus from. The ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy ansoff's product/ market.
Created by the father of strategic management, igor ansoff, the product market expansion grid is known to be used by many fortune 500. Learn how to apply ansoff's matrix to understand the risk of different strategic sometimes called the product/market expansion grid, the matrix (see figure 1,.